What We Do

Brioche helps build and curate distinct brands — articulated, differentiated, and true to their ethos. Supporting both B2B and B2C organizations, Brioche specializes in the retail and consumer goods industries, including natural products, food, beverage and cannabis.

Our sweet spot is working with scaling FMCG brands and businesses as a true extension of your team across all things in marketing, branding and product development.

How We Do It

Have something mission critical for your organization? Looking for a fractional marketing, branding and new product commercialization expert to get further, faster, with fewer mistakes? Need a trusted advisor to grow your brand?

Here’s how Brioche can help…

🥖 BRANDING | PRODUCT DIFFERENTIATION

Brand Audits | Strategic Branding | Storytelling | Brand Identity Models | VBI Development

🥖 PRODUCT DEVELOPMENT | COMMERCIALIZATION

Strategic Planning | Market Research | Stages & Gates | GTM Activation

🥖 INTEGRATED MARKETING CAMPAIGNS

Creative Leadership | Strategy & Planning | ROI vs ROL

🥖 RETAIL | SHOPPER MARKETING

Customer Loyalty Initiatives | In-Store Experience | POS

🥖 CORPORATE MARKETING

B2B | LinkedIn Strategy | Website | Internal Comms | Thought Leadership

🥖 ORGANIZATIONAL DESIGN

Team Structure | Roles & Responsibilities | Job Descriptions | Screening & Hiring

Why It Matters

When a brand is clearly defined, connects the dots and is well-integrated, it creates a solid foundation for consistent messaging, marketing, communications and thought leadership. And as defined, it will remain true to itself in a unique manner that resonates with its employees, consumers, customers and key stakeholders alike.