What We Do

Supporting B2B and B2C scaling brands, businesses and teams, we specialize in the CPG and FMCG food & beverage industries. Our sweet spot is propelling small and mid-size companies to significant differentiation and growth in the areas of brand strategy, marketplace and landscape analysis, brand marketing and new product roadmap planning.

Category expertise includes: highly regulated industries; natural products; food & beverage; supplements; cannabis: apparel; QSR, c-store, ecommerce, natural and national grocery retail channels.

How We Can Help

STRATEGY & INSIGHTS | PRODUCT INNOVATION

► Landscape, Marketplace, Competitive & Whitespace Analysis

► Trends and Consumer Insights | Retail Audits

► Market Entry Considerations | Product Development Briefs

► New Product Innovation | Pipeline Planning | GTM Planning & Execution

BRAND DIFFERENTIATION | INTEGRATED MARKETING

► Brand Audits | Strategic Branding & Storytelling | VBI Development

► Cohesive Brand Identities (corporate, consumer or B2B brand, environmental design)

► Brand Marketing | Integrated, Omnichannel Campaign Development | Website

► Customer Loyalty Programming | Loyalty Segmentation to Build Brand Love

ORGANIZATIONAL DESIGN | PARTNERSHIP MANAGEMENT

► Building Accountable Teams (from scratch) | Roles & Responsibilities

► Managing & Measuring Effective Agency Partnerships

► Project & Creative Briefs | Scopes of Work Development

► ROI (return on investment) vs. ROL (return on labor)

Why It Matters

Sometimes when you have a high-profile or mission-critical initiative, all you really need is a senior trusted advisor or partner to strategically propel your brand forward. And when a brand is clearly defined, it connects the value proposition dots, creating a solid foundation for consistent and compelling messaging. As defined, it will remain true to itself in a differentiated manner that resonates with its consumers, customers and key stakeholders alike.